Higher prices and improved internal product management and operational efficiency lift results in difficult 2025/26 season
Spain’s Agroponiente Group says it is entering the final stretch of the 2025/26 fruit and vegetable season with a stable commercial performance and turnover slightly up on last season, despite production challenges across much of southeastern Spain.
The campaign, which began last September, has been shaped by several factors that have affected the normal development of crops. These include irregular weather patterns, pressure from certain pests, and the inherent dynamics of agricultural production, all of which have contributed to a reduction in overall marketed volumes across the sector.
The situation was particularly evident in key production areas in the southeast of the Iberian Peninsula – namely Almería, Granada and Murcia – where many crops have undergone adjustments depending on planting cycles, fruit size and evolving agronomic conditions throughout the campaign.
“Despite these challenges, Agroponiente has managed to maintain a steady pace in its commercial activity while improving the overall value of its production, supported by favourable market conditions and the strength of our commercialisation model,” the company said.
One of the most notable aspects of the campaign has been the increase in average prices, which has partially offset the decline in volume. Products including cucumbers have performed particularly well, with turnover rising over the previous season.
“This performance underscores the sector’s ability – and that of its marketing companies – to adapt to changing agricultural environments, where each season presents its own unique challenges driven by climatic, agronomic and market-related factors,” Agroponiente said.
Alongside the positive market, Agroponiente said improvements in the company’s internal product management and operational efficiency had also helped improve results this season.
The company has cut discarded product by approximately 28 per cent, thanks to enhanced commercial planning, closer coordination with growers, and continuous improvements in management systems.
