Tom Joyce
Tom Joyce is staff journalist on Eurofruit and a key member of the Market Intelligence news team, reporting on breaking developments within the fresh produce business across Europe and the Middle East.
A fluent French speaker, Tom is responsible for covering the French market in addition to other Francophone countries in Europe and Africa, while heading up Eurofruit's coverage of the fruit and vegetable business in North Africa, the Middle East and eastern Europe.
Tom is also editor of Eurofruit's annual Fresh Focus Middle East supplement and programme manager for the Eurofruit Congress Middle East, the region's leading industry conference and networking event held each year in Dubai.
In the past, he has also written about the property and alcoholic drinks industries, following a year translating French books into English.
Contact info
- Tel:
- +44 20 7501 3704
- Fax:
- +44 20 7501 0306
- Email:
- tom@fruitnet.com
- Article
Greek grapes help extend season for Europe
With Southern Hemisphere grape volumes increasingly impacted by rain, and strong demand coming from South America, the US and Asia, the European market is increasingly under pressure, says Georgios Bitsakos from Grapa Varieties
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Interest high for Greek pears as campaign closes
Following a positive campaign for Greek pears, a lack of hailstorms and excessive rain bode well for the new season, but the threat of climatic disturbances will always remain, according to Paris Karastergios of Karastergiou Bros
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Global Tomato Congress tours focus on innovation in taste
Next week’s Global Tomato Congress in The Hague takes delegates on a taste journey, thanks to a packed agenda, the cooking of Belgian chef Bart Sablon and a selection of unique tours
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Kissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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Greek strawberry producers make sustainability a priority
Sustainability is becoming a big focus in Greek strawberries, according to Alexandros Polydoropoulos, agronomist at producer Labidino, not least the responsible use of water
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Changing climate poses challenge for Egyptian stonefruit
Later, shorter winters are creating quality issues for Egyptian stonefruit producers, while an early season in Spain is further limiting the supply window
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French tomato growers protest rise in Moroccan imports
Producers from Légumes de France staged protests at retailers in multiple cities last week, while Fepex argues growing tomato imports are causing a decline in EU production and price crises
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Dry conditions a concern for Greek stonefruit producers
The north of Greece is known for its reliable rainfall, but this year’s abnormally warm, dry weather is a worry for peach and nectarine growers preparing for the new campaign
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Looye intent on meeting the highest taste expectations
The high price point of Dutch producer Looye Kwekers’ premium tomatoes raises expectations, but the company’s commitment to delivering the best taste means consumers should never be disappointed
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Eosta goes Fairtrade for organic avocados grown in Kenya
The Dutch organic company is introducing Fairtrade certification for its Kenyan avocados, as it looks to help growers build economic and ecological resilience
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Conditions in Turkey bode well for Alanar cherry campaign on German market
This season’s excellent cherry quality and high calibres are perfect for the German market, says Yigit Gökyigit, commercial coordinator at Turkish grower-exporter Alanar Fruit Company
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Hoogstraten strawberries show benefits of working together
Whether it’s selecting the right strawberry varieties, marketing to consumers or overcoming challenges like climate change and high costs, Michiel Vermeiren, business unit manager fruit at Belgian cooperative Hoogstraten, sees cooperation as vital
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High cherry volumes enable Turkish exporters to opt for quality
Recent seasons have been challenging for Turkish cherries, but favourable conditions this year are good news for both volumes and quality, says Ceyhun Gündüz of Alya Fruit
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Global Tomato Congress brings category together in The Hague
Next month’s Global Tomato Congress shows the importance of specialists from across the supply chain coming together and sharing insights, research and fresh ideas for the benefit of the entire category
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Octiva launches UV-C robot for greenhouses without rails
The Belgian-Dutch company is the first to introduce a UV-C robot on a large scale that can drive autonomously throughout the greenhouse without using a pipe rail system
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Demargro recognises opportunities in Brexit Britain
The Belgian exporter is intent on boosting its range of products and growing in new markets including the UK, which experienced shortages last year
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High domestic demand holds back Turkish stonefruit exports
The quality of peaches, nectarines, apricots and plums produced in Turkey has risen in recent years, according to Mustafa Arslan of MDA Agro, with only strong domestic demand restraining exports
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GreenTech Amsterdam shines light on future of horticulture
On 11-13 June, GreenTech Amsterdam returns to the Dutch capital as technology companies showcase solutions to the big issues facing growers in the horticulture sector
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Higher avocado yields bring new opportunities for Kenya’s Karakuta
Kenyan avocado producer Karakuta is boosting its volumes of Hass through new investments in clonal technology and new operations in Tanzania
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High costs remain the big challenge for the future of Belgian strawberries
Strawberry volumes from Belgium are set to rise in the coming weeks as the new campaign hits its stride, but the main issue going forward is diminishing returns for growers