Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
Multinational fruit brand Chiquita is inviting visitors to step inside the world of its iconic character Miss Chiquita at Milan Design Week 2026.
The group opened the doors to a special Miss Chiquita House yesterday as part of its latest Pop by Nature campaign, offering an immersive experience where art, design, and pop culture come together.
The promotional effort sees Miss Chiquita reinterpreted by artist and illustrator Jiaqi Wang in what the company describes as “a contemporary, vibrant, and human way”.
Located at 22, Via San Marco, the Miss Chiquita House is designed to be a space to “experience and share”, it said.
“Each room reveals a fragment of her universe, from moments of connection and everyday rituals, to more intimate and playful details, bringing the artist’s visual imagination to life.”
The journey ends with a colorful mailbox, where visitors are encouraged to leave a personal message for Miss Chiquita.
This is the third year that Chiquita has taken part in Milan Design Week, a move it hopes will strengthen its brand’s connection with the world of art.
“The Miss Chiquita House represents the culmination of a broader journey, spanning urban installations, digital activations, and limited‑edition stickers, transforming the Blue Sticker and its historic icon into a pop, immersive, and shareable brand experience,” it added.
