A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
Cosmic Crisp has launched an extensive marketing campaign to reinforce the apple brand’s presence as the new European season gets under way.
According to Italian cooperatives Vog and Vip, the sales season got off to an auspicious start in early December thanks to “an excellent harvest of over 34,000 tonnes, confirming steady growth and increasingly bright prospects”.
Highlights of the new campaign include a series of special events combining tastings with unforgettable experiences in “enchanting” locations such as the Appia Antica Park in Rome, the Zeiss Planetarium in Berlin and Barcelona’s open-air cinema.
“Cosmic Crisp is an apple that breaks the mould, not only because of its distinctive taste but also because of the whole image that surrounds it, which we are committed to constantly reinforcing through initiatives that open up new perspectives,” said Hannes Tauber and Benjamin Laimer, marketing managers at Vog and Vip.
“With this multi-channel campaign, we want to reach an audience that is looking for a modern and trendy lifestyle, offering experiences that inspire wonder and freedom and make the brand part of their most authentic moments.”
Alongside the physical events, an extensive communication campaign will aim to reach millions of European consumers.
“Thanks to a targeted communication approach and initiatives that highlight its innovative scope, Cosmic Crisp is continuing to evolve as a lifestyle product, constantly renewing the relationship between taste, experience and inspiration,” Tabuer and Laimer said.
“We are enthusiastically looking forward to the new campaign, buoyed by an excellent harvest and steadily growing volumes that are continuing to drive our progress forward.”
