Spreafico to exclusively market Del Monte products in Central and Northern Italy and Sardinia
Del Monte Italia and Spreafico have announced a strategic partnership whereby Spreafico will lead the commercial development of Del Monte branded products in the Italian market.
Under the agreement, Spreafico and Del Monte will create a collaboration that combines their respective strengths: vertical sector expertise, distribution network and commercial capabilities on the one hand, and the strength of a consolidated brand and leadership in the production of superior quality tropical fruit on the other, the two companies said.
Spreafico will be the exclusive marketing partner for Del Monte products across all distribution channels in Central and Northern Italy and Sardinia.
“Thanks to the group’s platforms and its extensive and consolidated sales network, it will enhance one of the most recognised brands in the fruit and vegetable sector,” the companies said. “Del Monte will guarantee the high quality of its own-branded product lines, both tropical and non-tropical, sourced from globally integrated supply chains.”
Stefano Polidori, CEO of Del Monte Italia, commented: “Del Monte is one of the favourite fruit brands among Italian consumers, and Spreafico boasts one of the best commercial and distribution structures in the country.
“This partnership represents a strategic step in the company’s growth path, aimed at strengthening our presence across all distribution channels – traditional large-scale retail and on-trade – and promoting greater product diversification.
“For Del Monte, owner of a historic and internationally recognised brand, this is a significant opportunity: we are convinced that Spreafico’s solid commercial capabilities, combined with consolidated expertise in product promotion, will best express the potential of our brand on the Italian market”.
Raffaele Spreafico, CEO of Spreafico, said: “This collaboration allows us to further expand our offering: by integrating a highly valued brand like Del Monte into the world of tropical fruit and beyond, we are consolidating our strategy, increasingly focused on high-quality research and supply chain integration.
“We also believe that the synergy between production excellence and commercial and distribution capabilities represents a growth driver for both companies”.
The companies said the agreement marks a significant step in their development and aims to strengthen and expand their respective businesses and respond even more effectively to evolving market dynamics and consumer expectations.
