Awards highlight Driscoll’s community investments and environmental sustainability initiatives
Berry specialist Driscoll’s has been recognised for its One Family, One Earth campaign highlighting community investments and environmental sustainability initiatives.
Part of the campaign includes a docuseries that demonstrates Driscoll’s vision of enriching lives through the real stories of the growers, harvesters, employees and grocers and spotlights the company’s commitments to the art of growing, environmental stewardship, a thriving workforce, and vibrant communities.
“Driscoll’s is a family-owned business that started in 1904. For more than a century, we’ve cared deeply about the people who grow our berries and the communities in which we live and work,” said chief commercial officer Garland Reiter, Jr. “This campaign honours the people who pour their hearts and souls into bringing the most flavourful berries to tables all over the world.”
The latest instalments of the campaign embrace a new creative direction focused on long-form, educational storytelling. This approach positions Driscoll’s as a socially and environmentally responsible brand.
The campaign has recently recognised by international marketing bodies for its creative excellence and authenticity. Prizes include the AVA Digital Award, Marcom Awards, Telly Awards and Digiday Streaming and Video Awards.
“One Family, One Earth continues to grow in scope and impact as Driscoll’s deepens its investment in its berry-growing communities, and 2025 marks 20 years of Driscoll’s Giving,” the company said.
“As a community-based business, Driscoll’s partners with independent growers, employees, and local experts to identify community needs, working with local community leaders and nonprofits to develop projects centred on purposeful investments supporting education, health, youth development, water stewardship, and conservation programmes”.
Since 2005, Driscoll’s employees have donated 117,867 volunteer hours supported with matching gifts to nonprofits. The company has awarded US$29mn in grants and sponsorships to over 585 organisations across 13 countries.
This autumn, Driscoll’s will continue its partnership with Reading Is Fundamental, the nation’s leading literacy nonprofit, to bring books and berries to underserved elementary schools in its California growing regions for the third year.
