The 100 per cent premium green Italian kiwifruit continues its international growth
Premium Italian green kiwifruit Dulcis has made its debut in Dubai in partnership with Majid Carrefour, marking a new chapter in the brand’s international expansion.
“As a softer green kiwifruit that is highly succulent and naturally sweet, Dulcis is ideal for a market that prizes fruit with intense flavour and low acidity,” the brand’s marketers said.
Building on positive results in Europe, from Portugal and the UK to the Scandinavian countries, the move into Dubai – the gateway to the Middle East – signals the start of a new phase of global development for the 100 per cent Italian green kiwifruit.
Now in its second commercial season, Dulcis’s marketers said the brand is gaining international momentum following “a very positive market launch”.
Dulcis is exclusively distributed by Alegra (the commercial arm of Apo Conerpo), Apofruit Italia and Orogel Fresco.
“In a dynamic market such as the United Arab Emirates, which highly values premium products of certified origin, Dulcis positions itself as a breakthrough product capable of combining Italian quality with a taste experience well-suited to the preferences of international consumers,” the companies said.
