The certification body revealed the price increases at Fruit Attraction 2025 in Madrid, with new rates taking effect for contracts beginning 1 January 2026, while also publishing its first minimum price for Côte d’Ivoire
Fairtrade has announced new minimum prices for bananas at Fruit Attraction 2025 in Madrid.
The average Fairtrade minimum price for bananas has increased by 6 per cent at ex works level and by 4.6 per cent at FOB level, with variations by origin, reflecting Fairtrade’s work to support banana farmers and workers to earn a decent livelihood.
In fact, Fairtrade pointed out, 37,111 farmers and workers will be supported by these prices,19 per cent of whom are women.
The new minimum prices for banana, approved by Fairtrade International’s Standards Committee in September, will be valid for contracts with producers beginning on 1 January 2026.
Farmers and workers also receive the Fairtrade premium, an extra sum of money paid on top of the minimum price that they can invest in their communities or business projects of their choice.
In 2023, Fairtrade banana producers earned more than €35.2mn in premium.
Fairtrade is also publishing the first Fairtrade minimum price and living wage reference price in Côte d’Ivoire, the largest banana exporter in Africa.
Côte d’Ivoire joins Cameroon, Ghana, Nicaragua, Colombia, Dominican Republic, Ecuador, and Peru (organic bananas only) with updated living wage reference prices.
For the third year in a row, Fairtrade is publishing prices for main inputs and services needed for banana production for each producing country.
These prices are used to reflect in the Fairtrade minimum prices critical cost changes and fluctuations.
”Fairtrade recognises that to drive change in the banana sector a holistic approach is needed,” the organisation said.
”Fairtrade’s sustainable banana offer provides an approach where consumers, commercial partners, producers and workers play their part in improving livelihoods and achieving a sustainable banana production and trade.
”Fairtrade banana sales, supported by fair prices, provide the means for workers to benefit from better wages and farmers to improve their income,” it outlined.
Core to Fairtrade’s banana offer is the Sustainable Banana Program, developed by the Latin American and Caribbean Network of Fairtrade Farmers and Workers (CLAC).
This programme seeks to improve farming practices through soil health management, efficient water use, and building climate resilience.
The programme has demonstrated tangible results in improving by yields and reducing environmental costs, Fairtrade confirmed.
Fairtrade called on all actors in the supply chain to do their part to make sustainable livelihoods a reality.
“Banana producers across main exporting countries are echoing the need of sustainable farming practices, and fair pricing for securing economic viability of banana production,” said Silvia Campos, senior advisor, banana, at Fairtrade International.
“Achieving sustainable livelihoods for farmers and workers is at the core of Fairtrade’s mission.
”Fairtrade’s sustainable banana offer provides all actors in the supply chain a holistic approach to do their part,” she added.
