Fyffes has appointed Miles Import as its sole distributor in France under a new three-year strategic partnership beginning January 2027
Fyffes and Miles Import have announced a new three-year strategic partnership in France, beginning 1 January 2027.
The collaboration is designed to bring together the complementary strengths of the companies to develop opportunities in the French market.
Under the agreement, Miles Import will become the sole distributor for Fyffes in France.
The two companies will work together to strengthen the supply and commercial development of bananas and pineapples in the country.
It combines Fyffes’ international sourcing capabilities and experience in the production, procurement and supply of high-quality tropical fresh produce with Miles Import’s commercial capabilities, customer relationships and knowledge of the market.
Fyffes said the agreement represents an ”important step” in developing its presence in France, where it sees opportunities to bring its fresh produce expertise, responsible sourcing approach and international supply capabilities to more customers.
“France is an important fresh produce market and one where we see significant potential for Fyffes,” said Frank Burkhardt, chief commercial officer at Fyffes.
”We recognise that succeeding in a market requires strong local expertise, relationships and an in-depth understanding of customers, which is why we are delighted to enter this strategic partnership with Miles Import.
“Fyffes brings more than a century of experience in fresh produce and an extensive international supply network, while Miles Import brings strong knowledge of the French market and established relationships with customers,” he continued. ”We believe those strengths are highly complementary.
“This is very much a long-term partnership. Our ambition over the next three years is to build the business together by providing French customers with quality fresh produce, reliable supply and a high level of service.”
Guy Lesvenan, Chairman and CEO of Miles Import, pointed out that the company’s initial growth was built on strong expertise in citrus fruits and grapes.
In the 2010s, it took another step forward by specialising in airfreighted mangoes for the French market.
”Since 2020, we have proudly developed the Fyffes brand across the French retail, foodservice and food processing sectors,” said Lesvenan.
”Our partnership is built on a shared vision: a commitment to quality, traceability, transparency and long-term relationships.
”Today, I am particularly proud to announce that Miles Import is becoming the sole distributor of Fyffes products in France and will now lead the development of Fyffes bananas in France, in addition to its ongoing pineapple business,” he noted.
“This milestone reflects six years of mutual trust and our shared ambition for the French market.”
