Collaboration between Trudi’s banana brand and Care International UK has seen 228 rural women participate in structured training
Fyffes has announced strong six-month results from its Partnership for Good programme, a collaboration between Trudi’s — Fyffes new consumer purpose-driven banana brand — and Care International UK.
Marking International Women’s Day and the United Nations International Year of the Woman Farmer, Fyffes said the programme has seen 108 business plans already developed by women in banana-growing communities.
Partnership for Good was designed to strengthen women’s autonomy, productive capacities and resilience in banana-growing communities in Costa Rica, while enhancing household food security and overall community wellbeing.
During its first six months, 228 rural women, organised into nine community groups, enrolled and actively participated in six structured training sessions covering personal empowerment, recognition of rights, prevention of gender-based violence, leadership and assertive communication, business planning and financial management.
By December 2025, 108 business plans had been formally submitted, demonstrating strong engagement and ownership of the programme economic empowerment component, Fyffes noted.
Proposed enterprises include agricultural production (vegetables, fruit, eggs and livestock), service-based activities (food preparation, beauty services and tailoring), value-added food processing and small-scale retail operations.
With seed capital distribution scheduled for the next phase this year, implementation will focus on enterprise launch, adoption of climate-smart agricultural practices and measurable improvements in income generation, empowerment outcomes and household food security.
An initial baseline study established reference data to measure progress in women’s leadership, economic autonomy and household food security.
Key baseline findings include the fact that only 1 per cent adopted at least three sustainable and climate-resilient agricultural practices; some 15 per cent reported awareness of at least three of their human rights; around 77 per cent of households reported some degree of food insecurity; 79 per cent of women and youth reported confidence in their negotiation and communication skills; and 88 per cent reported active participation in household decision-making on agricultural production and income use.
These findings have directly informed programme priorities, including strengthened technical capacity building, entrepreneurship development and the future implementation of household kitchen gardens and climate-smart agriculture practices, the group stated.
”For Fyffes, Trudi’s and Partnership for Good represents our commitment to responsible strategic sourcing, advancing human rights due diligence with integrity and empowering sourcing communities to build more inclusive and sustainable economic future across our agricultural supply chains,” it said.
”In a regulatory and market environment where European and North American stakeholders and consumers increasingly demand transparency, traceability and measurable social impact, the programme contributes to advancing gender equity, strengthening climate resilience and fostering long-term community prosperity in sourcing regions.
”Fyffes reaffirms its commitment to advancing women’s economic empowerment as a cornerstone of sustainable, resilient and equitable food systems,” the group added.
