Company introduces formats that “culturally connect with families worldwide”
Hortifrut has developed a portfolio of new products and packaging formats designed to anticipate trends and boost berry consumption.
These include naturAll, the first blueberry on the stem; Berry Easter and Berry Halloween, a healthy alternative to the traditional chocolate Easter egg and Halloween treats; and its Premium blueberry tube format, soon to be launched in Asia, which provides greater product visibility, in line with Asian consumer preferences.
“These innovations reflect Hortifrut’s approach: understanding the consumer, anticipating trends, advancing sustainability, and offering formats that culturally connect with families worldwide,” the company said. They will be on display at the company’s stand at this week’s Fruit Attraction.
Stéphanie Giorgi, global marketing director, commented: “Our strategy starts with understanding the consumer and translating those learnings into product innovation. This is how proposals like Berry Easter, Berry Halloween, naturAll, or premium blueberry tubes emerge. All of them seek to offer healthy and sustainable alternatives that accompany celebrations and daily habits”.
Business planning corporate director Alsacia Aguilera added: “At Hortifrut, we work to ensure that every consumer enjoys the best berries, 365 days a year, with the reliability and consistency that our clients require.
“We continue to consolidate our position as global leaders thanks to innovation, which drives us to develop products that surprise, delight, and deliver value, strengthening our relationship with both the end consumer and the retailers who bring them to their tables”.
