Following the growth of its strategic partnerships in Central and South America, Kingston & Associates Marketing has announced in a press release the expansion of its mango programme to include imports from Brazil.
With nearly 30 fresh produce sourcing deals marketed by five regional sales offices, the expansion into Brazil marks the company’s latest progression of its growing imports division.
With established grower relationships in Costa Rica, Peru and Guatemala, the move signals the first of several programme expansions marked for 2012/13 season.
“Kingston has over 38 years building and sourcing the highest quality fresh produce programs from an array of countries and grower sources,” explained Kingston Marketing’s president, Ken Nabal.
“By establishing a reliable and year-round program with our grower relationships in these countries, Kingston is able to effectively extend the mango season for our customers. Better serving our customers is our #1 priority.”
The addition of Brazilian mangoes follows other recent developments at Kingston regarding the company’s international imports division.
In May, the company hired Yvonne Marpert, formerly of Chiquita and Sunkist, to head its pineapple programme and has since established a sales office in the Cincinnati area.
Coupled with this addition, in July Kingston promoted one of its own, Mike Anderson, to director of international procurement in an effort to give focus to the imports division.
“Based on the belief the Brand is what the Brand does, we continue the expansion and integration of our businesses within the vertical supply chain, Kingston remains committed to providing customer-driven fresh food programs,” noted Dave Kingston, CEO and majority-owner of the family of Kingston companies.
“Between expanded international procurement activities, new sales offices, and recruitment of proven talent, we are improving our service level to our customers. It is an exciting time at Kingston!”
Nabal concluded that the focus all of Kingston’s programmes is to follow “our core brand promise—a relentless commitment to product quality, food safety and customer service”.
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