Planasa variety positions itself as the most widely grown strawberry in the current season according to Ifapa
Planasa’s RedSayra strawberry has become the most widely grown variety in the current 2025/26 season in Huelva, the main strawberry-producing region in Spain and Europe.
This is according to a report on the varietal distribution of strawberry cultivation in Huelva published by the Andalusian Institute for Agricultural, Fisheries, Food and Organic Production Research and Training (Ifapa), prepared by its Strawberry Research Group. This document, which each year provides the sector with guidance on the evolution of planted varieties, places RedSayra at 13.5 per cent of plants in production.
In addition to leading the varietal ranking, RedSayra continues to show a sustained growth trend, with an increase of 1.4 per cent compared to the previous season, consolidating the expansion observed in recent years. Another variety from Planasa’s breeding programme, Red Samantha, records a presence of 0.7 per cent, compared with 1.1 per cent in the 2024/25 season.
“The success of RedSayra in the field is mainly explained by two of the characteristics most valued by the sector today: its robustness and its earliness, which allow growers to obtain quality fruit from early December and optimise the agronomic management of the crop,” Planasa said.
“Added to this is its contribution to more sustainable production, as this variety is estimated to require around 9 per cent less water compared to other varieties, positioning it as one of the most efficient options in terms of water resource use.”
According to Pedro Domínguez, the company’s director of strawberry R&D, “the results of the report reflect the trust that growers have placed in RedSayra in recent years, something for which we are extremely grateful. It is a variety developed to respond to the real needs of the field, combining earliness, robustness and fruit quality, and we are very pleased to see its adoption continuing to grow season after season”.
The Ifapa report presents an estimate of the varietal composition expressed as the percentage of plants placed into production, while also analysing the participation of the main breeding programmes with a significant presence in the province of Huelva. The document is available for consultation on the Agricultural and Fisheries Knowledge Advisory and Transfer Platform in Andalusia (Servifapa).
