Kingston & Associates Marketing has announced in a press statement the expansion of its Peruvian mango import programme for the 2013 season, with a 60 per cent increase in volume compared with last year’s campaign.
The decision follows a very successful Ecuadorean mango programme for which the Idaho Falls-based company said it achieved excellent sales and good customer acceptance of the Kingston-branded fruit.
While Kingston said it has been developing its mango programme with grower partners in Central and South America for some time, this year’s Ecuadorean deal saw the introduction of Kingston-branded mango cartons.
“We have been growing and improving the program to get to a level where we felt confident putting the Kingston name on it,” noted CEO Dave Kingston. “It was the right time and we are very happy with the response from customers.”
Kingston president, Ken Nabal, added that company has enjoyed good mango markets this winter and is looking forward to keeping the momentum going.
“As we transition to Peru and the much anticipated Kent variety, expect to see ample arrivals in January and February for promotions,” Nabal explained.
Kingston’s Peruvian mango programme follows the recent expansion of its Costa Rican Golden pineapple supply deal and allows the company to service its key accounts with consistent supply and quality on a year-round basis.
“Our main focus with all of these programs is to always keep sight of our core brand promise at Kingston –a relentless commitment to product quality, food safety and customer service,” Nabal concluded.
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