New platform combines AI-powered tariff optimisation with compliance risk screening to transform customs declaration complexity into competitive advantage for shippers
AP Moller–Maersk has announced the launch of its Maersk Trade & Tariff Studio, a new digital solution designed to ”help global cargo owners regain control in an increasingly volatile trade environment”.
The shipping giant said that as global trade faces a paradigm shift marked by rising tariffs, regulatory scrutiny and disrupted customs processes, its new platform offers a centralised, AI-powered approach to customs and tariff management.
”For decades, global trade benefited from declining tariffs and fewer barriers,” said Lars Karlsson, global head of trade and customs consulting at Maersk. ”But for now, that has been put on hold.
”Today’s environment is defined by unpredictability, with newly imposed and suddenly postponed tariffs creating what many of our customers describe as ‘tariff chaos’.
”Maersk Trade & Tariff Studio is our answer to this challenge – bringing clarity, compliance, agility and cost optimisation to global supply chains when goods are crossing borders.”
The solution will be available as from 28 June for cargo imported into the US, with a full roll-out covering the rest of the world scheduled for August.
The group explained that the product is best used by cargo owners as part of their integrated logistics services by Maersk but can also be implemented as a standalone solution.
As a centralised, intelligent solution, Maersk Trade & Tariff Studio is a global customs platform that combines AI-powered tariff engineering and optimisation, upstream compliance risk screening, and real-time updates from data partners, as well as Maersk’s network of 2,700 customs experts across the globe.
Maersk explained that the platform solution allows the integration of trusted local brokers while still ensuring a global overview.
It pointed out that with intensified customs controls – particularly in the US, where inspections have increased significantly over the past months – Maersk’s role as both consultant and fulfilment partner is ”more critical than ever”.
”Customs declaration is one of the most complex areas in global logistics,” Karlsson added.
”With Maersk Trade & Tariff Studio, we are not only simplifying that complexity – we are turning it into a competitive advantage for our customers.”
