Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product’s convenience and flavour
The crunch of an apple, with the taste of a pear. That’s one of many unique characteristics that Belgian pear brand Migo will offer consumers this autumn onwards, as variety owner EFC continues to raise awareness of the product in across Europe.
Recent sunshine and warm temperatures have reportedly resulted in a bigger and “exceptional quality” harvest this season, which gives the group more chance to market Migo’s crispness, refreshingly sweet flavour, and attractive green appearance.
Migo pears are sold as an ideal, healthy snack on the go, at work, or at home – hence the use of marketing messages like: “Good for the office: doesn’t drip on the keyboard” which highlight their convenience and taste.
In several German cities, consumers will be invited to sample the fruit at supermarket entrances. And in other key markets, the focus will be on sales-driven activities and point-of-sale communications to support retail sales and encourage shoppers to discover the brand.
“With this integrated approach, Migo ensures visibility and consumer experience right at the moment of purchase,” the group said.
