Plentiful rainfall, ripening technology and enhanced logistics capacity in France consolidate supply across European markets
Montosa has rounded off its 2025/26 domestic avocado campaign with a marked increase in the volume of fruit traded. The Málaga-based company said this stands to be one of its most successful seasons to date, having driven European distribution growth through substantial investments in infrastructure and logistics.
“The recovery of water levels has been decisive for this domestic avocado campaign. It has allowed us to offer greater volumes and superior calibres, even though strong winds in La Axarquía did have some impact on the harvest,” said commercial director Thierry Athimon. “At Montosa we supply premium-quality avocados throughout the year, but the national campaign is vital for our European clients. The commitment of our partner growers has been absolutely key this season.”
The company said purchase frequency had increased in both France and Spain in recent months, noting that there remains enormous potential for further growth. “Now that the domestic campaign has concluded and imports from our Peruvian partners are under way, we continue to focus on delivering the perfect, ready-to-eat avocado. That is the surest way to build lasting consumer loyalty,” Athimon said.
The supply of fruit at precisely the right stage of ripeness is, for Athimon, one of Montosa’s core strengths. “We are avocado specialists and we invest to stay at the cutting edge. This allows us to control the ripening of each individual piece with great precision. Our clients know that we always deliver at the optimum point for consumption and in line with their specific technical requirements. That generates an enormous level of trust,” he noted.
Since November 2025, Montosa has operated a new logistics platform in Perpignan, France. This operational hub of over 700m2, with cold storage facilities for both avocados and guacamole, enables the company to guarantee freshness and distribution efficiency across Europe.
“France is a strategic destination. It is a highly discerning market, where both buyers and consumers appreciate quality. Our supply model, which guarantees maximum freshness 365 days a year, truly makes the difference. We can maintain a consistent presence on French shelves year-round, and do so with every guarantee,” Athimon explained.
Alongside the growth in fresh avocados, Montosa also highlighted the growth of its guacamole and avocado pulp lines. The company offers a product made with over 95 per cent fresh avocado. “Our guacamole provides a genuinely natural experience that fits seamlessly into new consumption habits – from breakfast toast to a post-gym recovery snack. Its flavour and versatility explain the strong sales performance,” Athimon said.
Beyond avocados and avocado products, Montosa is already preparing for the domestic Osteen mango campaign. “Every year, the Spanish Osteen variety is winning more admirers. Its provenance, its flavour, its vitamins and its antioxidant properties are attracting an ever-wider audience,” Athimon said.
“Our agronomists are forecasting lower availability than last year, in the region of -20 per cent. The trees are in blossom and the fruit is still forming, but we are encouraging new clients to commit to their orders now to secure their supply. What we can confirm is that we will have sufficient Osteen mangoes to serve our loyal customers.”
