Mediterranean fresh produce distributor launches GOEquality project to promote equal opportunities and inclusivity

Raffaella Orsero Orsero

Raffaella Orsero, CEO of Orsero Group

Italy-based Orsero Group, one of Europe’s leading fresh produce importers and distributors, has launched a new project to promote equal opportunities and inclusivity in its own business and the wider industry.

Called GOEquality, the initiative is based on the Women’s Empowerment Principles (WEPs), a set of guiding ethics designed to advance gender equality and women’s empowerment in the workplace, marketplace and community.

By signing up to the WEPs, Orsero commits to comply with seven separate principles that create a a fair working environment and guarantee equal opportunities.

“People are the most important factor in the success of our group. At Orsero we are committed to recognising their value in every context, and to investing in employees and their professional growth,” commented the group’s CEO, Raffaella Orsero.

“In a company like ours, which is made up of many different characters and finds strength in the combination of different talents and points of view, diversity is an added value, and something that favours the creation of a stimulating and healthy working environment.”

The WEPs were created by two United Nations bodies, UN Global Compact and UN Women, which work respectively to promote human rights and sustainability in businesses, and gender equality.

The GOEquality project aims to go beyond those principles to tackle not only gender discrimination, but all forms of prejudice and the question of equal pay.