Negotiations to secure access to Vietnam, New Zealand and Japan reportedly at an advanced stage
Following the opening of the Bolivian and Indonesian markets in 2025, Peruvian blueberry exporters now have their sights fixed firmly on Vietnam, New Zealand and Japan as production volumes continues to soar.
According to the National Agrarian Health Service (Senasa), progress is being made in obtaining phytosanitary access to all three markets.
Peru shipped around 325,000 tonnes of blueberries worth US$2.27bn last season, consolidating its position as the world’s largest blueberry exporter with a 31 per cent share of the global trade. It is followed by Chile, Spain, and Morocco, each with an 8 per cent market share, while the US is in fifth place with 7 per cent.
Forecasts for the 2025/26 season point to an increase of 25 per cent in volume, which would take the export crop to more than 400,000 tonnes.
A large part of Peru’s success is down to the millions of dollars producers invest each year in acquiring licenses for new genetics. Relying on sophisticated agronomic management techniques and different growing locations, growers have been able to induce or extend flowering and fruiting periods, enabling them to produce year-round.
Figures from the Ministry of Agrarian Development and Irrigation (Midagri) show that between May and September of 2025, exports reached more than 135,000 tonnes, an increase of 92.9 per cent compared to the same period of 2024.
