Industry association also anticipates a shorter season than expected

Peruvian blueberry association Proarándanos has announced that the 2025/26 will be shorter than anticipated and with lower-than-expected volumes.
The association said production peaked earlier than expected, with 21,000 tonnes shipped in Week 40. This is a 12.5 per cent reduction on the original forecast.
Despite this adjustment, it said cumulative exports since the start of the season in May exceed 215,000 tonnes, representing between 55 per cent and 60 per cent of the total estimated for the entire season.
“The industry anticipates a gradual decrease in volumes over the coming weeks. This scenario reinforces the trend that the 2025/26 season will have lower totals than initial projections and will be shorter in duration,” Proarándanos said.
The US remains the main market, accounting for 44 per cent of shipments this season. Europe has absorbed 35 per cent of the volume and China a further 15 per cent.
Proarándanos said the industry anticipates a gradual decrease in volumes over the coming weeks. “This scenario reinforces the trend that the 2025/26 season will have lower totals than initial projections and will be shorter in duration,” it said.
In June, the association forecast that production would reach 400,000 tonnes in 2025/26, an increase of 20 per cent compared to last season.
The association said it would continue weekly monitoring of the season and updating its projections to keep the industry informed and support timely decision-making.
It is worth noting that the 2024-2025 season closed with record figures, exceeding 320,000 tonnes exported and achieving greater weekly coverage for the continuous supply of international markets.