Beautiful Country South Africa campaign topfruit 2021

The South African marketing campaign Beautiful Country, Beautiful Fruit returns in the UK this April to coincide with the start of the country's apple and pear season.

This year's campaign focuses on the theme 'Doing good with South African fruit'. This will highlight factors such as the taste of the produce, the ethical reasons for buying it, and the different varieties grown in the country,

South Africa's apples and pears are available in all major UK supermarkets from April until the beginning of October.

This is mainly counter-seasonal in the UK, when home-grown varieties are not produced.