Company signs three-year deal with one of China’s biggest on-demand online fresh fruit retailers
SanLucar has signed a three-year contract to supply one of China’s biggest online on-demand fresh fruit companies, Dingdong, as it continues to consolidate its presence in the Asian country.
With a turnover of RMB25bn, Dingdong operates more than 1,000 dark stores,15,000+ riders and more than 400,000m² of warehouse space. It averages more than 30mn monthly orders, with a strong focus on fresh fruits.
“Dingdong, as the market leader in China in the much more important online business for fresh fruit, is with its structure and orientation a perfect partner for our premium fruits and our premium brand SanLucar in China,” Sanlucar CEO Armin Rehberg said during the signing ceremony.
SanLucar already supplies premium blueberries and cherries to Chinese consumers via Dingdong, and will soon add stonefruit, citrus, grapes, avocados and persimmons. In the convenience area, SanLucar will begin with smoothies and its caramel and Medjool dates.
As part of the deal, the two companies will also jointly set up Chinese production of SanLucar bowls, salads and premium fresh-cut fruit for Chinese consumers.
During Rehberg’s visit to China, SanLucar also announced the expansion of its activities with Joy Wing Mau, one its key service partners in China. The two companies already supply premium supermarket chain Ole and there are plans to implement the first SanLucar POS concept in China shortly.
“China is for us one of the extremely interesting future markets, not only for our international production, but also for the setup and expansion of a Chinese domestic SanLucar production,” Rehberg said. “Here we will be in harvest and delivery with the first product already at the end of 2026, a great result of our whole team.”
Founded in 1993 by Stephan Rötzer and headquartered in Valencia, Spain, SanLucar employs around 5,000 people and generates annual revenue of approximately €1bn within the SanLucar Group. Its products are grown and sold in over 35 countries, including Spain, Austria, Germany, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Canada, the US, Latin America, Africa, the Far East, and the Middle East.
