Company hopes to extend brand’s reach by meeting growing consumer demand for popular beverage
Del Monte Foods is tapping into growing demand for boba tea, also known as bubble tea, with the opening of a branded beverage store in the Georgian capital, Tbilisi.
The Del Monte Popping Bubble Tea outlet is apparently the company’s first in the world, and could mark the start of a significant extension of the brand’s reach.
The group’s business development manager Audrey Pizzio commented on LinkedIn: “We are excited to announce the launch of Del Monte Bubble Tea from Turkey in Georgia – bringing a fresh and playful twist to the streets of Tbilisi this summer!”
“Whether you’re enjoying a sunny afternoon, strolling through the city, or dancing at a festival, this fun and refreshing drink is here to add a little extra joy to the moment,” she added. “A great example of how we continue to bring innovative, on-trend products closer to consumers in dynamic markets.”
