Under the slogan Start Fresh, Feel Well!, the campaign features eye catching in-store materials and digital social media actions
SanLucar has kicked off 2026 with its latest citrus campaign, Start Fresh, Feel Well!. The company said the campaign is designed to give retailers a strong boost at the start of the season, centered on premium citrus production from its own farms.
Marketing director Monica Palmieri commented: “The beginning of the year is a particularly strong period for citrus. People want to feel lighter and consciously choose fresh products. For retailers, this is the perfect moment to showcase SanLucar citrus prominently – and we support them with a strong new campaign”.
As part of the campaign, SanLucar is providing retailers with eye-catching POS materials, including top signs, displays and wobblers, designed to communicate clear messages and enhance product visibility. In addition, a digital social media campaign is driving further awareness.
The company said the seasonal campaign reflects current consumer trends and showcases a product range at the point of sale that stands for freshness, lightness, the Mediterranean way of life, and outstanding taste.
“Our new marketing director, Monica, and her team have developed a great new campaign that is above all emotional, while also taking an international approach. The great visual language – and the 360° concept in particular – offer real added value for retailers and is easy to implement. This represents targeted premium-brand marketing that is unique within the fruit and vegetable segment,” said the company’s CEO, Armin Rehberg.
