Valencia-based company will provide the German Bundesliga team with fresh fruits, fresh-cut products and salads
SanLucar has announced an official partnership with German football club Borussia Mönchengladbach.
The fresh produce marketer said that the collaboration will begin on 1 July, and will see it provide the entire team – from players to support staff – with fresh fruits, along with fresh-cut products and salads.
The goal is to optimally support the Bundesliga club’s healthy nutrition and enhance their overall performance, SanLucar said.
SanLucar is also planning to utilise the cooperation to strengthen its presence at point of sale in the region.
”Promotional materials featuring players and SanLucar products will make the partnership visible – a concept that has already been proven successful in collaboration with VfB Stuttgart,” the group outlined.
The four-year partnership will be accompanied by a variety of marketing activities. These include joint contributions on social media, SanLucar’s presence in the stadium, and on video screens with logos and video clips.
A highlight of the cooperation will be the 125th anniversary celebration of Borussia Mönchengladbach on 2 August this year.
As part of the event, during the home game against FC Valencia, SanLucar will have its own stand and will offer players and visitors fresh, aromatic premium fruits.
“We are thrilled to partner with Borussia Mönchengladbach – a club with great tradition and passionate fans,” said Armin Rehberg, CEO of SanLucar.
”Our products symbolise freshness, quality, and enjoyment, which align perfectly with the club’s sporting goals and philosophy.
”Together, we aim not only to strengthen the team but also to inspire the community towards healthy eating,” he added.
”We wish the club great success in the upcoming season.”
