Yoom Syngenta

The Syngenta Vegetable Seeds team is set to welcome customers and stakeholders to their stand at Fruit Logistica 2020, with the company showcasing a new portfolio of varieties, with the goal of delivering reliable and sustainable solutions to the whole value chain.

Among the innovations on display will be the full range of sweet pepper varieties which offer year-round supply, along with the best resistance package, and suitable for conventional or organic agriculture.

The mini seedless watermelon is another innovation, with a new size concept for the modern family with minimal waste.

“Syngenta recently announced the company’s commitment to invest $2bn in innovation, specifically targeted to delivering a step change in agricultural sustainability,” said Arend Schot, head of EAME Vegetable Seeds.

Schot cited the examples of Syngenta’s innovation of Easy-Broq brassica, and baby plum tomato varieties, that have significantly reduced food waste at every point of the value chain.

The new Champion cabbage product line has, meanwhile, demonstrated greater resilience to the effects of climate change, whilst new kohlrabi clubroot resistant varieties enable growers to face the growing pressure for this disease and still produce high yields of quality product.

“Greater emphasis on genetic traits and plant breeding technologies to deliver sustainable solutions will help growers to improve soil health, protect natural resources and support climate smart agriculture – which is a key concern for consumers,” added Schot.


Syngenta’s Yoom, the purple cocktail tomato, has been nominated for the prestigious Fruit Logistica Innovation Award (FLIA).

Presented at the event, it honours outstanding innovations in the entire fruit and vegetable supply chain, from production to point of sale.

Jeremie Chabanis, value chain lead EAME, said: “Yoom has proven to be a truly outstanding variety for its unique flavour and benefits, combined with its visually attractive purple-skinned colour. It has already been a success with growers and offers a great flavour experience for consumers.

“Furthermore, the exciting marketing campaign and presentation has created a product with real impact for the value chain. It is a great acclaim to see it among the industry’s leading innovative products.”