This latest round of price-cuts demonstrate Aldi’s commitment to remaining UK’s cheapest supermarket


Avocados and peppers are included in the latest price reductions

Aldi has lowered the prices on over 45 fresh fruit and vegetable products across its UK stores.

From today (24 May), shoppers at the supermarket will find even lower prices on items including berries, oranges, grapes, tomatoes, courgettes, as well as Aldi’s fresh salad and stir-fry range.

Items such as avocados and peppers are also included in the latest price reductions, with prices dropping by an average of around 11 per cent.

The move represents a further £34m investment in keeping prices low for its shoppers, the supermarket said in a statement.

Earlier this year, Aldi pledged to cut more prices than ever before in 2024 as it reinforced its commitment to ensuring shoppers make significant savings every time they shop with Aldi.

Julie Ashfield, managing director of buying at Aldi UK, said: “We are committed to remaining the UK’s cheapest supermarket while still offering outstanding quality to shoppers.

“This latest round of price cuts will see us hammer down prices even further, to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”

Consumer group Which? recently named Aldi as the UK’s cheapest supermarket in April – making Aldi undefeated in the monthly rankings so far this year.

On a basket of goods, Aldi was a huge £31.23 cheaper than the most expensive supermarket, Waitrose, and on average, the traditional Big Four supermarkets cost 15 per cent more