Wayne Prowse
Wayne Prowse is a leading market analyst for the global fresh produce trade. With 25 years of experience working in the fresh produce industry, Wayne has been director of Fresh Intelligence Consulting for over a decade, providing analysis and insights to industry, government, and private clients seeking to understand the global trade drivers and disruptors. He is also lead contributor of the Asiafruit Congress Statistics Handbook.
Contact info
- Email:
- wayne@fruitnet.com
AnalysisAnalysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
FeaturesAnalysis: Ecuador looks beyond bananas for growth
Wayne Prowse highlights the country’s new success in tropical products like mangoes, dragon fruit, pineapples and avocados
AnalysisAnalysis: New Zealand’s exports back on track
Wayne Prowse brings you up to speed on recent key trends in the country’s fresh fruit export trade
NewsStatistics Handbook highlights growth in intra-Asia trade
Asiafruit Statistics Handbook 2024 underlines how China’s surging demand for tropical fruit is driving the intra-Asia trade
NewsChina claims avocado import crown
Asia’s avocado trade trends upwards, with China overtaking Japan as the region’s largest importer for the first time in 2023
NewsStatistics Handbook highlights shifts in Asia trade
Asiafruit Congress Statistics Handbook 2023 provides expert analysis of key trends in trade across 12 different Asian markets
NewsAustralia-UK FTA: what’s in it for horticulture?
Wayne Prowse of horticultural trade analyst Fresh Intelligence Consulting gives us the Australian perspective on the post-Brexit trade deal and explores what it means for the fresh produce sector
ArticleStatistics Handbook reveals shifts in Asia trade
Asiafruit Congress Statistics Handbook 2022 provides expert analysis of key trends in trade across 12 different Asian markets
AnalysisNo need for panic buying
Fresh Intelligence’s Wayne Prowse says Australia’s highly efficient supply chain will ensure there is no shortage of fresh produce if consumers shop responsibly
AnalysisAustralian vegetable exports climb
Suppliers respond to pockets of demand in Europe and Asia, with carrots and onions leading the charge
AnalysisExport growth for Australian citrus
Shipments of oranges and mandarins to China continue to climb, while US demand stabilises
AnalysisAustralian fresh fruit exports exceed A$1bn
Strong demand from Asian markets propels export sector to record breaking performance in 2017
AnalysisChina hungry for citrus imports
Citrus imports have surged in 2016/17, with South Africa, Australia and Egypt shipping record volumes
AnalysisAustralian apple exports on the rise
Industry enjoys most successful season internationally since 2006, as it continues to rebuild export trade
AnalysisSH easy peelers post US gains
Southern Hemisphere mandarins and clementines shine in the US summer citrus import deal
AnalysisAustralia has little to gain from TPP
The Trans Pacific Partnership will not deliver any significant benefits for Australia’s horticulture trade, argues market analyst Wayne Prowse
AnalysisAustralian apple exports on the march
Value of the trade increasing due to strong demand, although overall market share remains small
AnalysisSouth Korean boom for Australian exports
Returns generated from cherry, macadamia and table grape shipments rises sharply thanks to FTA
AnalysisPlaying Russian roulette with fresh fruit
Market analyst Wayne Prowse of Fresh Intelligence Consulting assesses the effect on produce trade flows of Russia's ban on Western products
AnalysisAustralian imports up by a third
Australia’s fruit imports grew by more than 30 per cent in 2014, but they still accounted for less than 10 per cent of total consumption in value terms