Greenvale teams up with Trinity AgTech to boost sustainability and carbon credentials for potato growers
Leading potato supplier Greenvale AP Ltd has partnered with Trinity AgTech to roll out Trinity’s digital platform, Sandy, to farms across the country, supporting them in analysing their environmental targets.
Sandy is Trinity AgTech’s farming software, described as an end-to-end navigator which enables farmers and landowners to measure, manage and optimise all aspects of their natural capital assets.
Sandy includes industry leading modules for carbon, biodiversity, and water protection, as well as many other functions, and includes a full suite of non-prescriptive optimisation and scenario planning modules, Trinity AgTech says.
Joann Reid, technical director at Greenvale, said Greenvale is looking to update its environmental strategy by identifying areas for carbon reduction before setting ambitious but achievable new targets.
“As a leading supplier of fresh potatoes and the UK’s largest supplier of organic potatoes, we are actively building a strategy to deliver against a growing demand for more sustainable produce. We want to fulfil consumer and supply chain demands for sustainable, low carbon produce, so we’ve been looking for the right partner to work with that helps us meet these needs,” she said.
To do this, robust analytics based on the right science and methods are required to understand where Greenvale and its growers currently sit in terms of their natural capital and carbon footprint, and what the best options are for the future.
“The nature of growing potatoes currently involves relatively high carbon outputs. But, gathering rigorous analytics through Sandy will allow us to set ambitious, yet achievable goals to credibly reduce our carbon outputs, and convey them with integrity,” said Reid.
Reid explains that, due to its analytical integrity, Sandy was the obvious solution to partner with to strengthen the business resilience of their farmers and grower network.
“We haven’t come across another natural capital navigator which offered the breadth that Sandy offers,” she said.
“The long-term aim of this new partnership is to create financial, environmental, and social resilience for Greenvale growers by capturing scientific data and analysis which growers can use to accurately pinpoint areas of opportunity.”
Commenting on the collaboration with Greenvale, Trinity AgTech’s director of business development, Anna Woodley said, “Greenvale is renowned for being innovative and early adopters of technology and will be an important player in this natural capital space.
“Building an evidence base from credible data is crucial for good decision making.
“We’re looking forward to working with Greenvale and its growers through their sustainability journey,” she says.
Trinity AgTech offers a cutting-edge, award winning, new generation digital platform providing full sustainability decision support to farmers. Supported by a 41-strong Scientific Board, the company has developed an ecosystem of products, which in combination aim to improve the measurement of agricultural economics and sustainability.
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