A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers
Episode One of The Power of Branding focuses on the basics of branding in fresh fruit and vegetables.
Coregeo talks to FPJ about how it creates and manages produce brands and has grown them into household names, such as Pink Lady® and Tenderstem®, the UK’s top two fresh produce brands.
Coregeo believes brands can unlock value in the supply chain at a challenging time for producers.
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