Episode Two of The Power of Branding tells the story of how Cripps Pink became Pink Lady®, the UK’s number one fresh produce brand.

The variety’s master licensor, Coregeo, discusses its unique business model of protecting brands and turning them into “fresh produce champions”.

Coregeo does this by speaking directly to consumers, understanding their interests, and building strong connections with them.

Establishing a robust supply chain with love for the variety is also key.