In a world where other fruits like avocados and mangoes, as well as more heavily marketed snack foods, seem to command more consumer attention, simply placing apples and pear on the shelf and expecting them to sell is apparently no longer enough.
Fruitnet’s Mike Knowles speaks to nine of the apple and pear industry’s leading players to learn about the opportunities they see to add value in this vital fresh produce category.
They explain how they believe the fresh apple and pear sector must evolve if it wants to defend the value of its products, win and retain the loyalty of consumers, and stay relevant in an increasingly competitive market.
Featured in this video are:
- Stephan Weist, Rewe Group
- Daniel Sauvaitre, ANPP
- Giulia Montanaro, Sambóa
- Didier Groven, Enzafruit NZ Continent
- Giovanni Missanelli, Assomela
- Joan Serentill, Afrucat
- Jeff Correa, USA Pears
- Aysel Oguz, Anadolu Etap
- Martin Pinzger, Vip Val Venosta
Be sure also to watch our exclusive interview with Philippe Binard, secretary general of the World Apple & Pear Association, about the challenges facing the business.
