The Fresh Ideas Show Cort Brazelton blueberries

The real reasons behind the rise of blueberries

2026-03-18T15:41:00+00:00By

Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth

  • The real reasons behind the rise of blueberries

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

The Fresh Ideas Show Cort Brazelton blueberries

The real reasons behind the rise of blueberries

Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth

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Middle East conflict impacts airfreight options for fresh produce

Some flights have been able to reach Middle Eastern markets to supply fruit and vegetables, but global capacity has dropped as prices rise

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Hass Avocado Board elects first female chairperson

Gwen Jackimek heads a new executive committee tasked with guiding the organisation through what it describes as a critical period for the industry

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The AI-powered system addresses labour shortages that have seen European greenhouse workforce decline 30 per cent since 2010

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Australian avocado industry launches in-store ripeness scanner trial

Ripeness scanner developed by Dutch agri-tech company OneThird uses near-infrared (NIR) spectroscopy to rapidly and non-destructively assess avocado firmness

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Asia Fruit Logistica launches new buyer registration and matchmaking platform for 2026

The brand-new system lets buyers pre-schedule meetings with exhibitors before the exhibition – and the ticketshop is open now.  

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Zespri launches RubyRed kiwifruit in Australia, Vietnam and Canada

Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer 

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Fen Peas, PGRO and Dyson initiative aims to reassess optimum plant densities

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Farmers and NGOs call for level playing field on imports

NFU, WWF and RSPCA say the government must live up to its manifesto commitments

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Avocados Australia ripeness scanner OneThird

Australian avocado industry launches in-store ripeness scanner trial

Ripeness scanner developed by Dutch agri-tech company OneThird uses near-infrared (NIR) spectroscopy to rapidly and non-destructively assess avocado firmness

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Hort Innovation announces change in board leadership

Current chair Julie Bird shares plans to retire from the role at the 2026 Annual General Meeting in November transtioning the leadership to deputy chair John Said