The Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets

2025-08-07T22:51:00+01:00By and

Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast

OZblu Lan You 1

OZblu launches Chinese brand name at Asia Fruit Logistica

2025-09-01T07:15:00+01:00By

United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name

  • OZblu launches Chinese brand name at Asia Fruit Logistica

Top Stories

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

DE Chiquita bananas Panama

Chiquita’s return to Panama welcomed by business chamber

Panama’s Chamber of Commerce, Industries, and Agriculture has welcomed banana giant Chiquita’s decision to resume operations in Bocas del Toro by February 2026, following its recent departure amid a labour dispute

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Spain sees growth in fresh produce imports in H1 2025

Fresh fruit and vegetable imports to Spain increased significantly during the first half of 2025, with volumes up 9 per cent to 2.4mn tonnes and value rising 14 per cent to €2.956bn.

Fresh Inset Vidre+ untreated v treated Kordia cherries after 17 days

Vidre+ technology extends shelf-life of cherries, study finds

A new study from the University of Life Sciences in Poland has demonstrated that Fresh Inset’s Vidre+ technology can significantly extend the shelf-life of cherries, with treated fruit maintaining quality for up to nine days longer than untreated samples

Brazil mangoes San Francisco Valley

Alternatives sought for Brazilian foods hit by Trump tariff

The Brazilian government has responded to the US’s move to slap a 50 per cent tariff on Brazilian produce by facilitating direct purchases for use in public schools and hospitals

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Brio defies stagnant organic market with 21 per cent sales growth

Italian organic fruit and vegetable specialist posts impressive increase to €67.3 million, bucking the trend in a market experiencing minimal growth in consumption

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

OZblu Lan You 1

OZblu launches Chinese brand name at Asia Fruit Logistica

United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name

Hortifrut blueberries in hand

Hortifrut to showcase Asian market commitment at AFL 2025

Global berry producer-marketer Hortifrut will exhibit alongside strategic partner Naturipe at Asia Fruit Logistica 2025, highlighting its growing presence in Asian markets through local production and direct imports

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Rockit launches premium gold selection range in China

Launch comes ahead of the peak Mid-Autumn Festival gifting season 

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Fruitnet story

Andy Murray, Albert Bartlett and the spud that scored an ace

Nina Pullman speaks to John Hicks, director of brand and marketing for potato supplier Albert Bartlett, for the lowdown on the company’s new deal with tennis legend Andy Murray

Abel & Cole's Unprocess Your Food campaign has appeared in Leicester Square

Abel & Cole ad campaign takes prime spot in Leicester Square

Company aims to go head-to-head with fast food giants and highlight fresh, healthier alternatives

Ben Olins with Poppin Poms

Poppin Poms launch hopes to capitalise on fast-growing segment

PrepWorld’s new prepared pomegranate line has gone into Costco stores nationwide

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Produce Plus – For fresh produce marketing in Australia and New Zealand

GP Graders GP Vision blueberry sorting grading

GP Graders launches industry-first sanitary blueberry sorting machine

Post-harvest technology specialist GP Graders has released a new fully sanitary-designed sorting and grading machine specifically engineered for blueberries, featuring dry-handling technology and advanced defect detection

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Produce Plus Spring out now

Produce Plus Spring is headlined by a keynote interview with MOYA 2025 winner Sonia Gabauer. She reveals the keys to the successful Driscoll’s Australia Sweetest Batch Strawberries campaign. Plus, a wrap up of Hort Connections and features on berries, avocados, citrus and IFPSS 2025.