Trucco facility

Orsero makes landmark entry into US fresh produce market

2026-07-01T00:27:00+01:00By

Italian group invests in US importer Trucco, establishing first presence in world’s largest fresh produce consumer market

  • Orsero makes landmark entry into US fresh produce market

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Carrefour-Logo

Carrefour Taiwan rebrands to reflect new ownership

New names for the hypermarket and supermarket outlets mark the French retailer’s official exit from the market

Trucco facility

Orsero makes landmark entry into US fresh produce market

Italian group invests in US importer Trucco, establishing first presence in world’s largest fresh produce consumer market

M&S is one of six retailers affected by the recall

Pink Lady slices among fruit pot recall after Salmonella finding

PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi

Apple orchards near Cape Town South Africa Adobe Stock

South African growers recover from devastating flood disruption

Apple and citrus growers in South Africa’s Cape regions are getting back on track after catastrophic floods damaged roads, cut power supplies and halted harvesting

FTrC 2026 Cindy

Tropical fruits outperform wider produce market, congress hears

Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

California red grapes Adobe Stock

Californian Table Grape Commission launches summer campaign

Series of promotional activity aims to capture demand around Fourth of July holiday

Malaysian durian in Market Baskets Including Musang King, D24, Black Thorn Adobe Stock

Fama launches intervention plan as Malaysian durian prices crash

A “durian tsunami” sees prices dive across domestic and export markets

Seeka kiwifruit picker labour

Seeka achieves first sustainability targets

The report details a 30 per cent reduction in Seeka’s net Category 1 and 2 greenhouse gas emissions

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

M&S is one of six retailers affected by the recall

Pink Lady slices among fruit pot recall after Salmonella finding

PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi

British strawberries are in peak supply

UK berries survive heat for Wimbledon but salad crops struggle

British strawberries are expected to have survived last week’s extreme heatwave in time for Wimbledon, but salad crops exceeded optimum growing temperatures

Apple orchards near Cape Town South Africa Adobe Stock

South African growers recover from devastating flood disruption

Apple and citrus growers in South Africa’s Cape regions are getting back on track after catastrophic floods damaged roads, cut power supplies and halted harvesting

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Seeka kiwifruit picker labour

Seeka achieves first sustainability targets

The report details a 30 per cent reduction in Seeka’s net Category 1 and 2 greenhouse gas emissions

Nathan Hancock (Portrait)

Australian citrus takes health to the next level

Citrus Australia CEO, Nathan Hancock, tells Asiafruit how the industry body is putting a spotlight on the category’s health benefits, which go far beyond that of the well-known Vitamin C