Marlene art Naturaleza Viva Marian Fernandez Prado

Marlene campaign gets creative to connect with consumers

2026-04-02T12:06:00+01:00By

Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition

  • Marlene campaign gets creative to connect with consumers

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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Marlene art Naturaleza Viva Marian Fernandez Prado

Marlene campaign gets creative to connect with consumers

Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition

Dole Whiff cans

Keep ‘em peeled: a round-up of April Fools’ day produce pranks

Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness

Cherry Blossom

So far, so good, for Greek stonefruit

Greek stonefruit growers hope for a continuation of the current favourable weather conditions, as the crucial flowering period gets underway

Iván Marambio, left, with Chilean agriculture minister Jaime Campos

Frutas de Chile presents roadmap for growth to new agriculture minister

Plan sets out six key measures to help sector reach exports of US$10bn by 2030

Carrefour Spanish produce 2

Carrefour to sell 400,000 tonnes of Spanish produce in 2026

Figure includes 150,000 tonnes of exports to non-Spanish markets

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

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Asian shift for Philippine bananas amid Middle East disruption

Japan and Korea should provide valuable alternative outlets for Philippine banana exporters as competitors face challenges

New season Jazz apple orchard

Positive global demand drives strong start to T&G’s apple season

Company reports on smooth transition from Northern to Southern Hemisphere Jazz and Envy apples

RSA South Africa table grapes

New table grape market breakthrough hailed by South African government

Agriculture minister says arrival of first South African grapes in the Philippines opens up a whole new trade corridor

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Tomato greenhouse

Fear of price rises and shortages without action

Price increases and potential shortages loom if the government and retailers don’t provide support, UK vegetable growers warn

Dole Whiff cans

Keep ‘em peeled: a round-up of April Fools’ day produce pranks

Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness

Unilever

Unilever merges food business with McCormick

Merger will create ‘scaled, global powerhouse of flavour’ with revenues of $20 billion and portfolio of household food brands with vast produce buying power

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Produce Plus – For fresh produce marketing in Australia and New Zealand

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Australian horticulture industry calls on retailers to respond to price increase requests

NFF Horticulture Council open letter urges supermarkets to provide certainty as costs rise for growers

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IFPA A-NZ briefing provides Middle East management guidance

Geopolitical-risk expert Duncan Hains shares crisis management tools with the Australasian fresh produce industry