New Zealand kiwifruit brand Zespri is all set for major growth in North America, as it uses an array of marketing activities to push its SunGold and Ruby Red varieties to buyers and consumers.
As the company’s regional sales director Chris Wilson explains in this latest episode of The Fresh Ideas Show, the group has now extended its commercial efforts from initial trials on the US West Coast to the country’s East Coast as well as Canada.
Having made a stack of fresh connections with influencers and retailers, the company is now developing a range of different packaging formats as it looks to replicate last year’s record sales growth.
This episode is brought to you by Dole, the number one name in global fresh produce.
The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.
Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet
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Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.
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