Hans Maurer
Hans is a founding director of the the Agri-Chain Centre, New Zealand's fresh produce knowledge hub. He is also an executive committee member of United Fresh Incorporated and the New Zealand director on the board of the International Federation for Produce Standards. He is also a member of the Royal Society of New Zealand, the Institute of Directors and the International Management Centres Association.
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Although there is plenty of hype around the technology, it may still present a valuable opportunity for the produce trade