All Marketing articles – Page 462
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Article
Survey reveal's Chiquta's brand strength
Banana giant Chiquita is celebrating after being ranked fifth in a US survey on brand equity.
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ArticleSainsbury's camps it up
Apple eaters are being given the chance to get outdoors this summer with a new promotion in Sainsbury’s.
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5 A DAY anoraks
Tony Bilsborough and Noel Goulding - 5IVEADAYWAY event co-ordinators.If you want to define the term ‘5 A DAY
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Asda aims for Fantastic promotion
Asda is looking for some superhero help this week with the launch of a new promotion to entice children to tuck into fruit.
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ArticleFrench focus on fun fruits
Liquid fruit is the message behind this year’s Sunshine Fruits from France campaign.
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Article
Choose health
Angela Towers, 5 A DAY Supra Regional Co-ordinatorFollowing the recent election, the government has set out clear plans for
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ArticleSomerfield goes bananas for Tots TV
Somerfield has teamed up with children's television favourites Tots TV to encourage healthy eating - and especially banana consumption - in young children.
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US cherries aim for health
US cherry growers are hoping to tap into the health needs of consumers with it latest PR campaign.
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Pink Lady's polar success
Pink Lady producers are celebrating after their all female Polecat team became the first to reach the North Magnetic Pole.
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Organic apple snack-packs launched
A fruit snacking company is set to launch a new air-dried organic apple product to tape into the trend for healthy products.
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Chocs away for Le Crunch
A Swindon schoolgirl has won Le Crunch Apples competition to design an apple character and show fruit can be fun.
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ArticleJaffa in £1 million relaunch
Jaffa bosses are set to spend more than £1 million to relaunch the iconic brand into the UK market.
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Make the connection
Steve Harrison, MD, Redbridge Fresh ServicesMost of us do not eat enough fruit and vegetables, although we know that it is
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ArticlePink Lady rower wins bravery gong
Atlantic kayaker, Pink Lady® rower and former SAS diver Pete Bray has received official recognition for his bravery in saving a fellow rower's life.
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ArticlePink Lady in new endurance challenge
Pink Lady trademark manger Coregeo is investing in a high-profile extreme sports sponsorship to raise awareness of the premium apple.
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ArticleThe kids are alright
With the ongoing focus on school meals, spurred by Jamie Oliver’s campaign, Elspeth Waters looks into the realities of the growing attention directed towards healthy eating among children and some of the fresh produce initiatives happening elsewhere.
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Mango Association expands
The Mango Association has expanded its membership, mango sales through the multiples and its plans for Mad4Mango week.
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Interactive science fair at East Malling
East Malling Research (EMR) is holding an interactive science fair for local primary schools as part of National Science Week.
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ArticleSchooling an industry
In the second week of our School Fruit and Vegetable Scheme profile, Elspeth Waters talks to some of the leading suppliers and distributors to discover what impact the scheme is having on the fresh produce industry.
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Article
Let’s get together
Tommy leighton, Editor, Fresh produce JournalAmazingly, already two years have passed since the government launched its 5 A