Marketing – Page 104
-
ArticleSafmarine lands excellence prize
Ceva Logistics hands a special supplier award to Safmarine's Grant Daly and Arthur Bredehoft
-
ArticleGarcía Ballester moves with the times
Spanish citrus producer has transformed its image to bring added freshness and dynamism to the brand
-
ArticleNew export brand for Venetian apples
Melarena will be used to market Italian region's apples to buyers in markets including Germany and Russia
-
ArticleAsia Pacific leading online retail growth
The region's access to online retail markets is set to see it hit a total worth of US$278bn in 2017
-
ArticleDole helps revive Haiti banana trade
Company providing technical support to initiative aimed at developing large-scale banana production in Caribbean country
-
ArticleSun World sold to Californian group
Company targets further growth for premium fruit and vegetable varieties following sale to asset management group RRG
-
ArticleNew campaign for French garlic
French garlic is set to benefit this season from a new promotional campaign and a new slogan, 'Ail love you'
-
ArticleRewe carries health message to kids
German supermarket chain is handing out free fruit to school children as they approach the start of a new academic year
-
ArticleVidalia onion growers to vote
USDA announces that producers will soon vote on the continuation of their federal marketing order
-
ArticleMedia reacts to Tesco campaign
The launch of Love Every Mouthful appears to have been carefully stage managed, but what has the public and press reaction been?
-
ArticleTesco confirms Love Every Mouthful plan
New food campaign set to focus on fresh produce and offer shoppers chance to sample fruit, starting with strawberries
-
ArticleNext stop Russia for European Flavors
Promotional campaign will have a stand at World Food Moscow in Russia on 16-19 September
-
VideoNew Tesco campaign to focus on fresh
Fruit and vegetables central to major promotional push aimed at boosting retailer's reputation on freshness and quality
-
ArticleFreshfel calls for greater promotion
Focused efforts are required to market fruit and vegetables to help prevent non-communicable diseases, the group says
-
ArticleFratelli Orsero moves into exotics
GF Group brand makes several additions to recently launched premium fruit range, which will be sold throughout Italy
-
ArticleItalian trade targets German doctors
Mr Fruitness campaign turns its attention to Germany's medical practitioners in bid to boost fruit and veg consumption
-
ArticlePrince de Bretagne aids consumers
This artichoke season, the Brittany-based marketer aims to boost sales by educating consumers on how to prepare the vegetable
-
ArticleASF unveils new Scottish strawberry
The Ava Rosa variety will take its place in the premium lines of retailers including Tesco and Sainsbury's
-
VideoMelinda targets summer apple sales
Italian company aiming to drive demand in latter part of next European season with new video advertising campaign
-
ArticleRewe rolls out new regional campaign
German retailer set to launch major advertising campaign that focuses on local provenance of its Rewe Regional range