Marketing – Page 116
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ArticleHagé International introduces Solentes mix
Greenery subsidiary's produce mix combines exotic and special varieties and is available year-round
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ArticleRedfox targets the Netherlands
Recruitment and training consultancy has responded to demand by putting together a team targeting mainland Europe
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ArticleAlmaverde Bio launches lifestyle project
Company teams up with local health authority to encourage healthier diets and lifestyles among overweight consumers
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ArticleAngus Growers' funding 'reinstated'
Scottish Land Court upholds appeal against withdrawal of recognition under EU Fruit and Vegetable Aid Scheme
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Article‘We Care, You Enjoy’ takes centre stage
Launch of Spanish consumer-focused campaign with German actress Esther Schweins attracts German press
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ArticleBig plans for Nergi kiwiberry
There are high expectations for new kiwiberry brand Nergi, with European production predicted to increase rapidly until 2016
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ArticlePlant & Food Research launches blog
New Zealand group aims to better communicate news, events and research activities
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ArticleNew logo for Hoogstraten
The Belgian auction has launched its new logo, in addition to a new marketing campaign for strawberries
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ArticleResponsibly Fresh label launched in Berlin
Flanders' new sustainability label, Responsibly Fresh, was unveiled at Fruit Logistica for the very first time
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ArticleLa Linea Verde supports school scheme
Leading fresh convenience company set to supply ready-to-eat fruit and vegetable snacks to schools across Italy
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ArticlePear-fect Fruit Logistica for Mr Fruitness
'Fruitness, Enjoy it!' is showing off a piece of Italian fruit excellence at the Berlin event – the PGI Emilia Romagna Abate Fetel pear
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ArticleFPC calls for end to consumption 'decline'
Europe needs to tackle decline in eating fresh produce, says Fresh Produce Consortium in wake of new Consumption Monitor's release
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ArticleUniveg welcomes Dominican representative
Fairtrade and social responsibility were high on the agenda for the recent visit of Ambassador Dr Federico Alberto Cuello Camilo
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ArticleGruventa plans 'high-tech' promotions
Spanish marketer to focus on range of technology-driven promotions during 2012
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ArticleBest Fresh Group launches 'Icons'
Dutch fresh produce group will introduce new 'best of the season' brand at Fruit Logistica 2012
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ArticleTotal Produce launches QR reader app
Branded smartphone app will allow shoppers to scan codes on product packaging and download targeted content
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ArticleProexport to utilise celebrity appeal
Well-known German actress Esther Schweins will highlight ‘We Care, You Enjoy’ campaign at Fruit Logistica 2012
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ArticleSimple labels to 'revolutionise' potato buying
UK consumers will be able to determine whether their potatoes are firm, fluffy or creamy
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ArticlePomeGreat launches marketing campaign
Television marketing campaign will push the health benefits of pomegranate juice to UK consumers
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Article‘We Care, You Enjoy’ campaign launches
Proexport and Hortyfruta reveal details of three-year initiative, featuring German actress Esther Schweins