Marketing – Page 97
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ArticleSave School Fruit Scheme, says Freshfel
Ahead of an European Commission meeting to discuss the scheme, Freshfel has called for the prioritisation of child health
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ArticleHuge steps forward for Kanzi
Ten years since its launch, the branded apple is available year-round and starting to make a splash in new, emerging markets.
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ArticleRetailers show support for Spanish topfruit
Research shows that a higher proportion of apples and pears on sale in Spanish supermarket today are produced locally
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ArticlePink Lady may use the force
The apple brand's airing of the new Star Wars trailer has some predicting a tie-up between the two this summer
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ArticleHillFresh commends Brazil melon group
Dutch group underlines Real Fruta's quality and prepares to launch unique quality matrix developed with seed companies
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ArticleCítricos Valencianos inks Carrefour deal
French retailer to stock PGI citrus in a number of stores in Normandy and Brittany
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ArticleBerryFresh gets fresh look
Belgium's Special Fruit has unveiled a new logo and various packaging innovations for its BerryFresh line
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ArticleVal Venosta: more marketing in new markets
Italian apple brand will be promoted to consumers in the Middle East and North Africa more actively this season
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ArticleDole Europe set to launch My Energy
New campaign will draw on new research to tell consumers about the potential health benefits of fresh fruit and vegetables
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ArticleEroski signs up Valencian citrus PGI
Oranges and juice to be marketed under the supermarket’s premium Eroski Natur label
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ArticleBatting star backs GOGO Citrus
South Africa's cricket captain AB De Villiers has signed up to be the face of EKM Exports' GOGO Citrus line
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ArticlePromotions pay off in Singapore
CHANGING MARKETS: Leading Singapore importer SFE has successfully created a market for French organic Juliet apples in the city-state, and is working hard to generate demand for Belgian pears
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ArticleAllFresch: gap in market for premium brand
UK company launches Amorita label to promote high-quality fruit to customers in markets around the world
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ArticleCool Fresh aims for pineapple perfection
Company set to unveil haute couture-inspired ready-to-eat line BonSweet Diamantè at Fruit Logistica
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ArticleLa Linea Verde targets UK, Germany and France
The Italian fresh-cut group says it wants to export some of its DimmidiSì range to new European markets this year
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ArticleInterfel whets appetites in Berlin
The creation of a new French restaurant in the French hall of Fruit Logistica offers exhibitors the chance to give their customers a very warm welcome
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ArticleMoroccan ClemenGold heading for Ireland
First fruit of new Northern Hemisphere season on its way as premium mandarin brand continues to expand
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ArticleKiku launches branded apple juice
Trademarked apple variety now being used to produce premium juice product, which has made its debut in Germany
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ArticleFlower Sprout to make international debut
The vegetable will be available in a number of European countries from this year
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ArticleHalls celebrating 125 years of growth
Sub-tropical produce supplier Halls is marking its 125th anniversary with a series of events and a new brand identity