Meldungen aus Europa – Page 4738
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ArticleBSF shows sex appeal
The saying “sex sells” has been used for many things. But the last 12 months has seen it applied to soft fruit. The often risqué efforts of British Summer Fruits to spice up the image of homegrown strawberries and raspberries have had a huge impact on sales across the category, and interestingly the uplift transcended the promotional period and stretched through the winter. Tommy Leighton reports.
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ArticleThe great cover up
The British soft-fruit industry is one of the few agricultural success stories of the last 10 years, but it faces crisis as moves are being made to prevent the use of the polytunnel. Tommy Leighton reports.
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ArticleSupply picture blurred by global advances
There have been significant changes in the berry supply calendar in recent years thanks to year-round demand and climatic anomalies. Doris Lee Butterworth reports.
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ArticleRedeva’s insurance policy
As the global berry supply picture transforms to ensure 12-month coverage for the UK consumer, what role does the breeding process perform? Tommy Leighton talks to Redeva managing director Ronnie McNicol.
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ArticleBreed to succeed
It can literally take a lifetime of painstaking trials and thousands of pounds to breed a new strawberry variety, or any other berry fruit that will stand the commercial test of time. David Shapley talks to KG Fruits about its relationship with US-based breeding giant Driscoll’s.
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ArticleLocal knowledge pays off
Soft fruit is becoming a key category within the produce department for Asda, and the results are showing through in its impressive growth. A focus on locality, range and variety are all paying off for the retailer. Ed Bedington reports.
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ArticleFairlie speeding along
As part of its continuous quest to improve varieties and plant quality, the South Lincolnshire based soft-fruit specialist Hargreaves Plants Ltd has this year widened its research and development activities. Tony Leighton talks to the company’s recently appointed R&D manager Jane Fairlie.
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ArticleSpain looks for alternatives
A difficult season for strawberry production in Spain this year has been well documented. But a sectorial plan in place and investment outside Andalusia are proving not only that strawberries are not the only soft fruit, but also that Huelva is not the only growing area. Kathy Hammond reports.
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ArticleItaly keeps hopes up
With a season that clashes with the peak of the Spanish season and the early UK crop, Italian berry producers generally struggle to send berries to the UK. But, with larger volumes available, there remains hope that exporters can find the odd niche to create demand for their fruit.
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ArticleHighs and lows
The UK market is not what it was for Belgian and Dutch soft fruit producers. Or is it? Tony Leighton reports on contrasting fortunes in the Low Countries.
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ArticleUS impact on UK market
Global production bases allow soft-fruit suppliers to overcome seasonal variances, such as seen in Spain this year, and deliver top quality timely varieties to the market. How is the US market responding to market opportunities, asks Jessica Purbrick-Herbst.
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ArticleTwelfth annual Brammy awards launched
Bramley Campaign begins search for 2005 award winners.
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ArticleTaking the heat out
Farm Refrigeration offers storage solutions for soft-fruit producers, including one of KG Fruits’ largest suppliers, Hugh Lowe Farms. Elspeth Waters reports.
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ArticleCosts bite man that feeds
Soft-fruit growers are adopting high intensity, high quality methods of fertigation which should spell good news for Hortifeeds, a specialist in bespoke nutrition. Elspeth Waters reports.