Raquel Herce

Raquel Herce is managing director of Mint, an international food and beverage marketing agency based in Madrid, Spain. 

Contact info

Tel:
+34 917 912 941
Email:
raquel@wearemint.com
  • Raquel Herce Mint
    Article

    Origin brands need original values

    2011-05-13T12:23:03

    Simply signing up your product for an EU geographical designation does not automatically mean it is going to generate improved prices – that value comes from creating a distinctive brand proposition with the potential to entice customers