Giumarra has launched high-graphic packaging highlighting both Sesame Street eat brighter! characters and Fair Trade USA certification to herald the arrival of its spring grape campaign. The packs will make their debut at this week’s Northern California Fresh Produce & Floral Expo.
The packs will be used Nature’s Partner green, red and black seedless grapes grown in the state of Sonora, Mexico. The company said all three varieties will be in abundant supply for Memorial Day-themed promotions. Giumarra also offers a small volume of Red Globe variety red seeded grapes.
“We have allocated a large percentage of our supply to the eat brighter! programme, and all of our grapes grown in Mexico can be marketed as Fair Trade certified, as well,” said grape sales manager TW Wilson. “Giumarra is proud to work with growers who value these strong marketing initiatives, which respectively serve to increase consumption in children and better the lives of farm workers in Mexico.”
The bag designs feature Oscar on green seedless, Abby Cadabby on black seedless, Elmo on red seedless, and Ernie on Red Globes.
“Combining the impact of the PMA eat brighter! movement with the social and environmental responsibility of Fair Trade USA certification unites the best of both worlds,” said Kellee Harris, western region business manager for Giumarra. “Our grape programme helps families encourage their children to eat healthy food and also gives back to farm workers and their families to better their lives.”
Giumarra will ship Mexican grapes through July and can supply its customers with retail promotions featuring customised point-of-sale materials and social media campaigns.
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