NMB kids campaign

The National Mango Board (NMB) has launched a new programme to help introduce mangoes to children and encourage healthy eating at a young age. The campaign includes a set of mango-focused materials, including lesson plans, activity sheets, and child-friendly recipes that will be distributed to teachers, students, and their families throughout the US this autumn.

Lesson one, “My Fruitastic Life”, follows the mango’s life as it travels from farm-to-table. In this lesson, children conduct basic research on mangoes while exploring the different varieties, countries of origin, colours, shapes, flavours, and textures.

Lesson two, “Floating Fruits”, engages children with several fruit experiments, teaching them about their different characteristics and the different forms of measurements, such as weight, volume, and density.

“Research shows that one of the main barriers for consumers when it comes to mangoes is the lack of knowledge about the fruit,” stated the NMB’s director of marketing, Rachel Muñoz. “It is therefore crucial for the NMB to educate kids about mangoes and encourage usage, familiarity and exposure as part of their upbringing.”