Del Monte recognised for marketing

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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Del Monte recognised for marketing

Group named number one in fresh marketing and customer service by CSP Magazine's Brand Paerception study

Del Monte recognised for marketing

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Del Monte Fresh Produce has been recognised as the convenience channel supplier with the best customer service and best marketing support/resources by CSP Magazine’s 2015 Brand Perception Studym, in the 'Fresh Food' category.

The study was designed and conducted by CSP Business Media and Readex and aimed to learn about buyer/customer perceptions of various brands in the convenience store industry.

Specific areas of inquiry included the brands respondents felt consistently delivered the most innovative products, best customer service, and the best marketing support/resources, and the size of respondents’ organisations in terms of number of store locations and the average annual gross sales volume of those stores.

Among other major brands in the 'Fresh Food' category, Del Monte Fresh Produce ranked first for its quality of customer service provided through representatives, as well as the marketing support and resources provided for their brand in convenience stores.

“We are honoured that our company has been recognised as best in class for our marketing and customer service,” said Dennis Christou, vice-president of marketing, North America. “Every day we strive to provide the highest quality innovative products and customer satisfaction among all of our sectors, including the convenience store industry.”

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