Divemex bumps up organic pepper offering

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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Divemex bumps up organic pepper offering

Over 40 per cent of Divemex’s range, including sweet bell peppers and mini peppers, is now organically certified

Divemex bumps up organic pepper offering

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Organic peppers from Divemex’s brand new greenhouse facility in Ahualulco, Mexico made their debut on the North American market last week, part of the company’s increased organic offering.

Thanks to the warmer climate in its central Mexico location, the Ahualulco greenhouse complex complements Divemex’s existing production in Culiacan and Etzatlan, and extends the season by beginning production about five weeks earlier.

All of the peppers produced at the new greenhouse are Fair Trade certified.

“Divemex continues to lead the industry in many ways, including producing top quality Fair Trade organics,” said Aaron Quon, executive category director, greenhouse and vegetables of Oppy, Divemex’s exclusive marketing partner.

“They recognised the strength of the organic market, and were able to translate that trend into an even more positive proposition by offering an organic programme of the best quality in the business. And it’s backed by a well-recognised socially responsible label.”

Consumer familiarity with the Fair Trade Certified seal is at an all-time high, according to the 2016 NMI State of Sustainability in America study, which cites that two thirds of the US general public recognises it. The rate is much higher with millennials at 73 per cent.

Organic produce sales have risen by 9 per cent in the last year, and more than 50 per cent of organic shoppers say they support Fair Trade.

“We’re excited to not only jump start the season with Divemex organics peppers, but to have the volume to keep customers engaged through the winter and spring,” Quon said, noting that over 40 per cent of Divemex’s offerings, including sweet bell peppers and mini peppers are now organically certified.

The grower also offers conventional sweet bell peppers and long English cucumbers.

The focus on organics is a key aspect of Divemex’s strategy encapsulated in its new positioning line “Growing Beyond Expectations.”

“We’re investing our energy in areas that can make a meaningful difference for our customers, in this case the availability of superior quality organics,” said Luis de Saracho, Divemex CEO.

“Our goal is to grow alongside them by providing peppers that consistently satisfy and delight their shoppers. We strive to offer more than what is simply expected; we want to exceed expectations by always delivering the best eating experience while associating Divemex with doing the right thing for people and the planet.”

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