Pear Bureau Northwest has announced that Neil Ferguson has joined the company as communications specialist.
"Joining the Pear Bureau is an exciting opportunity because I can combine my skills with a passion for food and eating well," said Ferguson. "As consumer awareness continues to move towards healthy eating and fresh produce, I feel like now is the ideal time to play a role in guiding people towards making educated choices and feeling passionate about what they eat.
"The Pear Bureau's programmes have been benefiting growers and consumers for over 85 years, and I feel honoured to join such an established, respected organisation," he added.
Kevin Moffitt, president and CEO of Pear Bureau Northwest, noted: "Neil's versatile background in digital communications, journalism and social media will provide strong support for our objectives of growing our consumer presence online and contributing to our messaging towards all audiences. We are confident that his fresh perspective will help us share pear knowledge with consumers in a way that is fun, engaging and effective."