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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Oppy pushes 'PepperUP' concept

Fresh produce importer-distributor urges retailers to “PepperUP” with big Divemex displays

Oppy pushes 'PepperUP' concept

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Leading greenhouse vegetable producer Oppy, and its grower-partner Divemex, have revealed that they are sponsoring a display contest worth thousands of dollars in prizes early this year.

Running from mid-January to the end of March, the Divemex “PepperUP” competition invites retailers to construct large, creative displays of Divemex-branded Sweet Bell and Mini peppers in bulk and assorted pack styles.

The builder of the top display will cash in on the US$2,000 grand prize, while second place earns US$1,000 and third will receive US$500. Meanwhile The first 50 entrants can select from US$25 Subway or Starbucks gift cards.
 
“Peppers are among the most eye-catching items in the produce department,” said Aaron Quon, executive director of Oppy’s greenhouse category. “We are encouraging our customers to drive sales by bringing their pepper displays ‘up’ in size, or in location, like moving the display ‘up’ to the front of the store or department.

"Another way to ‘PepperUP’ would be to include organic and conventional peppers on display, or up-selling to a socially conscious consumer because all Divemex peppers are Fair Trade Certified," Quon added,

Divemex greenhouses are located in the states of Sinaloa, Nayarit and Jalisco, Mexico. Its season spans late August through late May.

The 2018/19 season is progressing well, according to Luis de Saracho, Divemex’s CEO. “With production in Culiacan entering the market now to supplement the supplies from our Jalisco and Nayarit greenhouses, we’re excited to see volume ramp up and make peppers plentiful for the display contest and more.”

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