US-based Trucco has announced that it is introducing new eco-friendly kiwifruit packaging, as part of an ongoing commitment to sustainability.
According to Trucco, the 2lb KiwiStar kiwifruit pack will be available for both organic and conventional varieties.
The packaging is made of 100 per cent plastic-free and recyclable paperboard, allowing for proper ventilation while simultaneously keeping the kiwifruit secure, the group explained.
Trucco noted that it had kept the consumer in mind by making the packaging easy to transport with a convenient handle at the centre.
"Since the advent of single-use plastic packaging, a massive excess of plastic waste has been generated in our oceans," the group stated. "According to the United Nations, up to 80 per cent of all litter in our oceans is plastic, as a matter of fact, by 2050, there will be more plastics in our ocean than fish.
"Trucco recognises the damage of plastic pollution, and it has taken a major leap forward as a result of our brand-new sustainable paperboard packaging."
The packaging is a part of KiwiStar/Cares, Trucco’s new charity initiative, which was created to contribute to relief of the world’s most pressing issues and will be partnering with various organisations moving forwards.