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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Website redesign for Fresh Express

New site includes expanded recipe categories, detailed product information and promotional materials

Website redesign for Fresh Express

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Chiquita Brands International has this week announced the redesign of its Fresh Express website, complete with improved and expanded recipe categories, promotional material and product information.

Consumers can also access nutritional information and links to other products that Fresh Express offers on the new website, as well as finding advice on what Fresh Express salads to purchase based on taste profiles.

"Chiquita and Fresh express are providing a deeper, more engaging experience for consumers with a focus on easy-to-access ideas for delicious recipes," said Tanios Viviani, president for global innovation and emerging markets and chief merketing officer. "Consumers wanting to make a healthy choice will clearly see what makes Fresh Express the right choice for nutrition and consistently, deliciously fresh salads."

In addition, the site includes the popular 'Your Salad Story' microsite that launched in March, including the leaf locator tool that allows consumers to learn more about salad-growing regions.

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