Three leading California stonefruit grower-packers will soon be growing and marketing new plum, peach, nectarine and apricot varieties developed by US-based producers-marketer Sun World International.
Sun World has issued stonefruit licenses to Wawona Packing Co., Inc., Enns Packing Co-Wespak Sales and Sunwest Fruit Co., Sun World senior vice-president and CMO David Marguleas has announced.
The licenses – which depart from the Bakersfield-based company's traditional business model of farming, packing and marketing its own proprietary fruit varieties – enable the three companies to produce, pack and distribute designated quantities of stonefruit from the extensive Sun World stonefruit variety line-up.
The companies have also been licensed to use Sun World's private trademarks, Sun World revealed, including the Black Diamond and Black Giant plum brands, Honeycot apricot brand and Amber Crest peach brand.
'For three decades, Sun World has invested in the development of several superb lines of stonefruit,' Mr Marguleas noted. 'Our breeding staff has notably developed distinctive red-fleshed plums and vibrant red-blushed apricots, and our farming and marketing staff have aggressively producedand marketed these products.
'We look forward to maintaining our own stonefruit operations along with these new production-marketing alliances with three of the industry's most venerated companies located in the heart of California's stonefruit producing region to ensure greater retail, wholesale and consumer accessto our specially-bred plums, apricots and peaches,' he added.
Enns Packing-Wespak, Sunwest and Wawona join licensed stonefruit marketers in Chile (Dole Chile S.A., Tuniche Fruits, and Gesex S.A.); inAustralia (Freshmax/Holman and Montague Fresh); in New Zealand (Fresh NZ 2000 and Yummy Fruit Co.); in South Africa (Green Marketing and Capespan); and in Italy (Apofruit and Agrointessa).
These 14 stonefruit marketers distribute plums, apricots, peaches and nectarines grown by Sun World producers under a global-managed planting system.
The group's fruit licensing program includes more than 1,000 growers and 30 leading marketing companies in most of the world's major fruit-growing regions. In addition to its new stonefruit variety development work, the company manages the industry's pre-eminent seedlesstable grape breeding programme.
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